ROKA is a premium multisport brand dedicated to empowering athletes with the performance technologies they need to realize and redefine their potential.
Like the athletes it serves, ROKA believes reaching one’s best is not a destination but the first step on the next journey of greatness, and the company continually strives to achieve the most innovative, premium products available for those who demand the best.
ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet.
While working as a sport scientist and coach for a professional cycling team, Dr. Allen Lim started making his own training food and sports drinks from scratch for the cyclists because too many of the pre-packaged sports bars and drinks that were marketed or given to them were laden with artificial ingredients and literally making them sick to their stomach.
Allen put together a team of close friends and they decided to let the secret out by opening a little company in Boulder, Colorado called Skratch Labs. Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people. Most importantly, we intend to educate and to continue to learn and grow ourselves – to help our customers improve and thrive as they help us to do the same.
Panache is a brand that is dedicated & committed BEYOND CATEGORY™.
Beyond Category, or as the french say, Haute Category, is that category of climb that is beyond categorization. These climbs are either extremely steep, unfathomably long, or placed after several other major climbs – or all of the above. They are the ultimate obstacles of the race.
At Panache, our love of cycling goes beyond love. It goes beyond passion. It’s a way of life. We love being part of the cycling community and all the amazing people who make up this great tribe.
Panache clothing is an extension of our dedication and commitment to pushing and going beyond category. We don’t just build jerseys and bib shorts, we design and engineer apparel for the ride.
Panache is for riders who live the bike life, who consider riding a way of life. It’s for people who are continually motivated to go/live/strive for beyond category experiences.
We love this sport and we love spreading the good word to the world.
Wheat Ridge Cyclery started in 1973 as a family run bike shop and today, it still remains a family run bike shop. With over 50 employees we refer to the Wheat Ride Cyclery staff as a “team” however if you spend any time in and around the shop you will realize that this team still operates very much as a family.
For nearly 25 years, Optic Nerve has been a leader in the sport sunglass industry. Countless years, months, days, and hours have been spent in the mountains of Colorado testing our products to deliver only the finest sunglasses on the market. It all comes down to what our company stands for - intelligence, awareness, and style. Intelligence in the way we build our glasses-- with only the finest, durable frame material and highest quality lenses. Awareness in the way we run our company and the non-profit youth organizations we associate ourselves with. And as for style, we like to let our product line speak for itself. We have worked hard to create a dynamic program that exceeds the quality of our competition and we have also worked hard to create a company that we have been able to stand behind for nearly a quarter of a century.
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